Stop Wasting Money With Facebook Ads


Does any of this sound familiar?

  • You’re not sure how much money you should be spending on Facebook ads 🤔
  • You have no idea if they’re making a difference or maybe you already know you’re losing money with them 😩
  • When you log on to place an ad you’re overwhelmed by all the different types of ads available, the targeting options and placements

Before I tell you how to fix all of this, I want to take you to the races (virtually at least).  As we walk down from the entrance to the track next to the winning post, I want you to think of Facebook Ads like the friendly bookmaker stood on his pitch.

Your friends go racing a lot and they keep on telling you about how much money they’re making from their bets. You know there’s a potential for really high returns so you’re tempted by the thought of the “easy” money. Plus the bookmakers make it really really easy to spend money with them – you don’t need to know anything about racing, or even much about betting, you just hand over your money, get your betting slip and then pray that your horse comes in first.

Facebook ads aren’t that  different. Yes you can make huge amounts of money with them. Yes you hear of people getting great returns on the money they are spending and yes it’s oh so easy to spend money with them (the seductive lure of the boost button on your posts…).

In reality though, you know that betting is a mugs game unless you’re a punting pro or have some inside information. You’re not planning on emptying your business bank account to stake it on a long shot in the 2.55 race!

Spending money on Facebook ads when you’re not sure what you’re doing is exactly the same level of crazy though.

That doesn’t mean you should avoid Facebook ads, it just means you need to step up your game and get educated.  Once you’ve got the inside edge it’s a whole different game!  But what if you don’t have much time and you’re definitely not a super geek? How do you learn how to master Facebook ads and turn them into a money maker for your equine business?

Luckily for you, that’s exactly what our next masterclass is all about!  In this live online class on March 14th at 7.30pm (UK time / GMT) we’ll be looking at the 3 biggest mistakes people make with Facebook ads and how to fix them! 

There’s only room for 100 people in our online classroom so sign up now to make sure you are one of them!

About The Presenter

christina jones, blacktype digital

You might know Christina as the founder of the Equine Business Association but she’s also the MD of Blacktype Digital, a leading online ad agency, working with some of the most prestigious brands in the equine industry and beyond.    

She’s one of the first 200 people in the world to be accredited as an official Facebook marketing consultant as well as being made a Facebook Business Connect Ambassador for 2019.  Christina has been advertising online since 2002, working with diverse business types including ecommerce, service providers and bricks and mortar across multiple countries and markets.  

How do I join the masterclass?

Once you sign up, you’ll receive a link to access the masterclass.  The masterclass is being held via our online training room so you can access it from anywhere in the world.  We use software from Zoom and you can access the training from Mac or Windows PC or Android and Apple phones & tablets.  We’d recommend using a tablet or computer so you can see the teaching materials at their best screen resolution.

What if I can’t make it live?

Sign up for the masterclass anyway & we’ll send you the recording.  The recording will be available to all EBA members until Sunday 17 March 2019.  After that it will be added to our training archives and you’ll need a Gold membership subscription to access it.

How much will it cost?

It’s totally free of charge for Equine Business Association members, so click here to join now if you haven’t already.

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