3 Small Changes To Your Equine Website That Will Have A Big Impact
No matter what kind of business you run, be that an equine store or a clothing brand, your online presence is more important than ever. This is, quite simply, due to the fact that we live in a society that has become reliant upon the internet – where the very thought of being without WIFI can send a shudder down your spine. As a result, It goes without saying that companies without a website are selling themselves short, especially if you are looking to find a way to help your equine business stay ahead of the game in 2021.
However, it’s not enough to have a basic webpage anymore – and you need to make the most of all available software if you want to capitalise on new developments and build up a solid customer base. With that in mind, here are some small ways in which you can improve your website, making your company appear more appealing to customers new and old.
Add a live chat function
No matter what kind of business you are running, your success is often measured by the relationship you build with customers. In any relationship, the key to connecting with others often lies in communication. Therefore, you need to ensure your website provides your customers with a variety of ways to get in touch with you. While traditionally, this would include contact details (email address and phone number), a live chat is much more effective. This is because the text-based communication channel means that a potential customer can connect with a member of your team in just a few seconds, as opposed to having to go through a lengthy process and wait hours for a reply. The quicker you can start forming a relationship with your customers, the better. You can find out more about how live chats can work for you at click4assistance.
Use your website to tell your story
Though you are ultimately working to sell a product and make a profit, your website should be far more than a glorified sales page – you need to use it to paint a clear picture of your brand, so that potential customers can decide whether or not you are the kind of company they want to work with. One way in which you can do this is by ensuring that your website tells the story of your company, by including a detailed ‘about us’ page that talks the viewer through the brand from its early stages to where you are today. This is another great way in which you can focus upon building a relationship with your customers. You can also take this time to discuss your industry credentials – showcasing yourself as somebody they can trust with their money.
Link your website to your social media (and vice-versa)
Social media is one of the most effective marketing tools in the game right now. Therefore, you should ensure that your website and social media channels are linked – and that you can share content across all platforms. For example, you could include a link to your website at the end of your next social media post. This is perhaps the easiest way in which you can begin to connect with a global audience and raise your brand’s reputation at the same time. If you’re not a social media whizz just yet, you can check out tools for creating great social media content for your equine business.