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Racing Ahead: The Irish Equine Industry

Irish Horse Businesses exhibit strong growth The Irish Equine Industry is on the up according to a new government report. In just five years annual economic contribution has increased by 15.25%, to €816 million. Encouragingly, most of this growth benefits the rural...

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How To Market Your Equine Business Using Instagram

Why use Instagram to market your equine business? With over 700 million active users, Instagram is second only to Facebook in terms of social following. It also has the highest engagement ratio of any social media platform; for every 1000 people that see a retailer's...

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Why I Killed #horsebizhour

Hello & belated Christmas wishes!  Now that I've caught up on my sleep after the craziest December yet, I'm using the time between Christmas & New Year to review and plan for 2018.  Which is why I'm emailing to tell you not about all the new things that are happening...

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5 Ideas To Boost Black Friday Sales

Capitalise On Black Friday In Your Equine Business If you've not decided yet on how to capitalise on one of the busiest shopping days of the year to promote your equine business, here's 5 easy promotional ideas for Black Friday Sales, with some of the pros and cons of...

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Meet the member: Alice Cuff, Instinctively Equine

Alice Cuff, Instinctively Equine Alice Cuff is the founder of Instinctively Equine. Using massage techniques and energy therapies, Alice’s Somerset-based business seeks to restore a natural balance to horses’ health. Tell us a bit about your background? How did you...

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Why I’m Getting Out Of Wholesale

Go back into the mists of internet time (well 2001!) and my first online business was born, an ecommerce site selling horse related gifts.  The initial business plan was never to get involved in supplying other businesses on a wholesale basis but more & more...

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TV Casting Call : UK Based Product Creators

Studio Lambert, the makers of Gogglebox and Undercover Boss are creating a new show, provisionally titled 'Buy it Now' for a major UK broadcaster. The show will give entrepreneurs, inventors and licence holders who have a product to sell, the platform to pitch their...

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How To Get Free PR For Your Horse Business

Free PR for your equine business? Yes you can! Recently I’ve read all sorts of articles about “the death of the press release” and hear people moaning that it’s impossible to get into the media without paying. You will be glad to hear that I don’t think this is true....

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