Racing Ahead: The Irish Equine Industry

Racing Ahead: The Irish Equine Industry

Irish Horse Businesses exhibit strong growth The Irish Equine Industry is on the up according to a new government report. In just five years annual economic contribution has increased by 15.25%, to €816 million. Encouragingly, most of this growth benefits the rural...

Why I Killed #horsebizhour

Why I Killed #horsebizhour

Hello & belated Christmas wishes!  Now that I’ve caught up on my sleep after the craziest December yet, I’m using the time between Christmas & New Year to review and plan for 2018.  Which is why I’m emailing to tell you not about all the new...

5 Ideas To Boost  Black Friday Sales

5 Ideas To Boost Black Friday Sales

Capitalise On Black Friday In Your Equine Business If you’ve not decided yet on how to capitalise on one of the busiest shopping days of the year to promote your equine business, here’s 5 easy promotional ideas for Black Friday Sales, with some of the pros...

Why I’m Getting Out Of Wholesale

Why I’m Getting Out Of Wholesale

Go back into the mists of internet time (well 2001!) and my first online business was born, an ecommerce site selling horse related gifts.  The initial business plan was never to get involved in supplying other businesses on a wholesale basis but more & more...

How To Get Free PR For Your Horse Business

How To Get Free PR For Your Horse Business

Free PR for your equine business? Yes you can! Recently I’ve read all sorts of articles about “the death of the press release” and hear people moaning that it’s impossible to get into the media without paying. You will be glad to hear that I don’t think this is true....

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